“Runners truly understand the value of community and connection, that hard efforts are best done as a group! I’m thrilled to be joining forces with our friends at Janji, who share our passion for the sport and its people,” said Bergesen. Oiselle founder Sally Bergesen will be stepping down into an advisory role and long-time Oiselle president Atsuko Tamura will continue to lead the brand and strengthen partnerships with elite athletes. “This merger allows us to think incredibly long-term and support our communities, the Volée and the Collective, even more.” “By coming together, both brands can grow their communities, lean in on their strengths, and continue their unique mission: to support runners and make the world a better place through running,” said Janji co-founder, Dave Spandorfer. With this new partnership, the two brands will continue to operate as sole entities-Oiselle in Seattle and Janji in Boston-but the magic will be in leveraging their combined power to build bigger running communities and reach more runners with a larger distribution network. Likewise, Oiselle entered center stage with its sights set on providing female athletes apparel that not only met their performance and style needs but was a statement for building strong female voices in running and beyond. Janji’s story has always prioritized a sustainability message and tapped into artists from underrepresented communities from its inception. There are some brands that stand out as pioneers in the running industry, and both Janji and Oiselle stand tall. Janji and Oiselle, two mission-driven brands in the running space, have announced they are merging in a “partnership of equals.” Get access to everything we publish when you
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